Founded to build internet-native companies that own their categories.

Founder

David Martinez

Founder & Managing Principal

Black Iris Holdings was founded on a simple conviction: the most durable businesses of this decade are born on the internet — not adapted to it.

The holding structure was a deliberate choice. Rather than building one company and scaling it indefinitely, BIH develops multiple focused brands — each purpose-built for a specific market, each operating independently under shared ownership. That separation keeps each company sharp.

BIH is not a consulting firm, an agency, or an incubator. It is a private ownership vehicle. The companies it operates are built to stand on their own, serve their own customers, and generate revenue on their own terms.

  • Marketing Infrastructure

    Ad systems, funnel architecture, and growth engines built for service businesses that need results without the overhead of building an in-house team.

  • Digital Product Ecosystems

    Tools and platforms that let knowledge workers build, sell, and scale digital products — without needing technical infrastructure they don't control.

  • Creator Monetization Systems

    Infrastructure for turning audiences into revenue. Built for creators who have proven demand but lack the systems to capture it at scale.

One holding entity.
Multiple operating brands.

Black Iris Holdings LLC is the registered parent entity. David Martinez serves as founder and managing principal. Each operating brand maintains its own public-facing identity and website, while BIH serves as the private ownership layer — invisible to customers, essential to the structure.

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